Mike Cooch – Growth Accelerator
“Why do some businesses take Off to seven-figures in revenue quickly…while others seem to stall or never take off in the first place?”
“What do they know that the others don’t?”
3X INC 5000 Founder
4X Seven-Figure Founder
“Why Do Some Businesses Take Flight To Seven-Figures In Revenue Quickly…While Others Seem To Stall Or Never Take Off In The First Place?”
“What do they know that the others don’t?”
Those are questions that I’ve been obsessed with for 20 years now.
I’ve traveled from the Silicon Valley startup scene to an MBA at the #1 school of entrepreneurship in the world in pursuit of an answer.
And since you’re an entrepreneur, these questions have probably kept you up at night at some point or another, too.
And with good reason! All you have to do is look around and you’ll realize…
The numbers aren’t pretty…
The best stats I can get my hands on indicate that – of the millions of businesses operating in the United States – only 7% reach $1 million or more in annual sales.
And keep in mind, those are TOP LINE sales numbers…NOT profit!
Given that the average profitability of small businesses is in the single digits, the money these owners get to take home paints a picture that’s even bleaker!
The reality is that most businesses are struggling to make ends meet.
I don’t know about you…but I didn’t become an entrepreneur to just ‘get by’.
Nobody in their right mind would give up the security of a good job and a steady paycheck with the goal of just ‘getting by’ as an entrepreneur.
Nobody dreams of taking on the incredible challenges of creating something from scratch, just so they can struggle to put food on the table each day.
Yes, the ‘climb’ and the hard work that goes along with that is part of the deal, but only because there is something on the other side of that climb that’s worth it.
Just ‘getting by’ doesn’t cut it – not for you or your family.
A healthy business must grow.
In fact, a mentor of mine, the great strategy and advertising man Robert Bloom, says that…
“A flourishing business should double
in size every five years.”
It’s ambitious, but I agree.
There’s too much risk, too much stress, and too many long days and late nights to have it make sense any other way.
And there’s no reason to accept anything less, because it’s clear to see that…
in every industry there are businesses that overcome the challenges to create rapid growth…why is that?
Even in industries that have brutal competition, there is always someone that finds a way to stand out and create rapid growth.
Why is that?
That’s the question that I became obsessed with.
As I’ve heard Tony Robbins say many times, “Success leaves clues”.
I became obsessed with figuring out how to grow businesses.
So, I went on the hunt for answers.
And fortunately…I found them.
I’ve been fortunate to build seven-figure businesses four different times – in IT Services, Agency Service, Information Publishing, and eCommerce.
One of my businesses was recognized as one of the fastest-growing companies in the United States three years in a row by INC Magazine (although it wasn’t my fastest-growing business…that came later!).
In the process, I opened offices across the country, with teams in Boston, Denver, and Santa Monica, and close partners in just about every major market in the country.
We even acquired businesses…
And eventually got acquired ourselves:
but trust me…it didn’t start that way.
I struggled as much as anyone to get my first business to grow.
In my first year of business, we did $65,000 in revenue.
That’s not bad for a first year…until you learn that I had three employees and was renting an office in downtown Boston!
I was in debt up to my eyeballs, had my first child on the way, and felt a tremendous amount of pressure to make something work.
And then this happened…
Over the next few years, we grew so fast the wheels were nearly falling off the cart!
And that’s when we earned that those INC 5000 awards as one of the fastest growing businesses in American three years in a row.
was it luck?
There is ALWAYS some luck involved in success…every honest entrepreneur will admit that!
But I’ve been fortunate to replicate fast growth to seven-figures four different times in multiple industries IT Services, Agency Service, Information Publishing, and eCommerce.
In fact, my very next business grew much, much faster than my first:
So, what changed?
It would be nice to tell you that there was some ‘magic funnel’ I could sell you…
Or that we created a new technology with a patent that I could license to you…
Or that if you just run your Facebook Ad campaigns in a certain way then customers will come pouring in…
You’ve probably heard enough of the ‘easy button’ pitches about how to grow your business to know the reality:
There are ‘easy button’ sales pitches…and then there is the truth.
The truth is something much less sexy than an ‘easy button’ pitch, but much more valuable to you.
What changed is that I learned that…
While every business has its unique challenges…every business also has the same fundamentals that create growth.
When you learn to focus on those fundamentals…instead of the latest ‘hack’ or tactical gimmick, you can create fast growth opportunities in just about any business you decide to tackle.
Take my experience in e-commerce as an example:
We built a new business to be one of the 10 fastest growing on the Shopify platform in an industry I knew nothing about – based on the suggestion of one of my employees – primarily motivated by seeing if we could win their ‘Build a Business’ competition and get a free trip to see Richard Branson on his private island.
(Full Disclosure: That business later self-destructed, which created a lot of valuable new learning opportunities!)
I didn’t win the competition, but I learned something even more important in the process…
I learned that you can enter any business – in any industry – with a set of tools that give you the confidence to know that you can create an engine that will fuel its growth…and fuel the lifestyle you deserve.
And a well-run, fast-growth business can be sold…which is where you as an entrepreneur really stand to benefit from all of your hard work!
where do you learn these fundamentals?
Well, after investing tens of thousands of dollars to get my MBA from the #1 ranked program for entrepreneurship in the world, I can tell you that it’s not at business school!
Don’t get me wrong, I learned a ton from the program and loved my experience there, but at no point did any person or course ever make clear:
“Here are the X things you need to have in place to have the best chance at growing your business to seven-figures and beyond as soon as possible.”
Which seems crazy to me now!
Getting to seven-figures in revenue is such a critical milestone for demonstrating that you have a viable opportunity as an entrepreneur…
…and yet there wasn’t a clear guide showing me what it takes?
I could show you a thousand business school case studies on how to raise $100 million from venture capitalists and take your company public…
…and I could show you one hundred different courses available on the market today about how to optimize campaigns on this ad network or that ad network…
…and yet there wasn’t a single checklist of the factors that would give me the best chance to get my first seven-figures in revenue?!
It makes no sense.
Instead, I learned through tons of trial-and-error, reading hundreds of books, attending dozens of courses, and asking countless mentors.
And after seeing the same struggles of the thousands of entrepreneurs that I’ve worked with over the last ten years…
…it became painfully clear to me that our education system has failed entrepreneurs for decades.
Which is why I created…
Every entrepreneur I’ve met has felt…
Unclear about where to start, what to focus on, and what to ignore…
Frustrated that you seem to be working harder and harder but not making progress…
Unsure how you are going to differentiate your business from the hordes of copycat competitors…
Worried that you’re going to be ‘stuck’ at your current revenue levels indefinitely.
You’re not alone!
Every entrepreneur has felt that list of feelings above at one point or another…usually several of them at the same time!
But the best entrepreneurs commit to finding the resources and resourcefulness to overcome obstacles and escape the no-growth ‘treadmill’.
Growth Accelerator Is designed to help you answer those questions and get your business on track for seven-figures FAST!
The Growth Accelerator program is for your if:
You’re just starting your business and want the knowledge and resources to shift the odds in your favor.
You have been in business for a while but feel ‘stuck’ and realize that there is something missing that is preventing you from reaching your full potential.
Here is what you’ll get from the Growth Accelerator program…
a Clear understanding of your ideal target customer
Get clear on who is the best fit for your products and get to know them so well that you ‘enter the conversation in their head’!
Find the ideal target customer that can buy from you at the volume and price points you need to grow profitably.
Get to know the pains, goals, and ‘talk-tracks’ happening in their minds related to your products.
Learn where they ‘hang out’ so you can target them effectively with your ads.
An ‘Uncommon Offer’ That Differentiates You From The Competition
No matter how exciting your vision and strategy are, you must have something to offer your customers that is clearly different from the competition. It’s called an ‘Uncommon Offer’, and there is a process for creating one.
‘Map’ your competitors’ offers and identify gaps in their value propositions to attack and exploit
Create an offer that is clearly different from your competitors and that has both tangible and emotional benefits for your customer
Create differentiation that is impossible for your competition to ‘funnel hack’
A Clear value proposition Statement that powerfully resonates with your target customer
You can’t sell it if you can’t clearly and concisely explain it!
Clarify your Value Proposition so that your products and brand stand out from the competition.
Create a clear, concise statement so your target customer immediately recognizes that you what you have is for them.
‘Power Messaging’ That tells your story and sells your difference
Selling features and benefits isn’t enough. You must have a ‘Power Message’ that sells your story and your difference to get through to your prospects.
How to Create an Elevator Pitch
Differentiate your brand from your competitors by identifying the clear message attributes you want to own.
Use your messaging in various forms throughout your sales and marketing process to get in the door and close more sales.
Tell the stories that emotionally connect with your prospects and create a relationship that goes beyond transactional.
See what other entrepreneurs are saying
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“Mike Cooch’s training and coaching is an optimum investment in business growth and success. He shares the vision, model, resources and daily activities required to actually build a real business in the Internet Marketing industry. This is not just a one-time flash-in-the-pan shallow kind of training. Mike holds our feet to the fire to get things done, and if we get off track, he hauls us right back
Jo Lyn Cornelsen
Get Mike Cooch – Growth Accelerator at the Course Farm
One of America’s Fastest Growing Companies
“Thank you Michael Cooch & Josh Clifford. Your training, coaching, and guidance over the years has been instrumental in our continued growth and success. We we attended your event in 2013, we were only at about $35K per month in revenue.
You armed us with the tools, resources and strategies to scale to the next level. Thank you!!!”
CEO Plumbing & HVAC SEO
Multiple time INC 5000 Winner
Working with your peers to get results
It’s been my go to group for clarity, frameworks, and support as I have grown my Digital Agency over the years. From growth strategies to hiring, this community accelerates it all.
Owner Sales Genesis
A growth equation that clearly illustrates exactly how growth happens at your business
Most business plans aren’t worth the paper they are printed on. You need a simple Growth Equation that shows you exactly how your business grows.
Document that formula that shows you exactly how to make growth happen at your business – no guessing!
Get clear on the metrics that you need to track and optimize.
Clearly identify the biggest ‘levers’ to create fast growth.
a List-Building System that constantly fills your funnel with prospects
Leads are the lifeblood of your sales pipeline!
Create a single lead magnet that will produce the lowest cost leads consistently.
Use my simple but incredibly powerful testing strategy to improve your opt-in rate by as much as 2-3X!
Create and deploy ad campaigns on Facebook that are simple, require almost no management, and will get you affordable leads 24/7 on autopilot.
Build a list of prospects that you can follow up – the most important asset at your business!
an Automated Sales process that turns Prospects into Buyers 24/7
Avoid all of the tech and funnel overwhelm and build an automated ‘Minimum Viable Sales Process’ that gets the job done!
Design a full stack of product offers to create maximum ROI opportunity from every customer.
Build email and retargeting follow up sequences so you maximize every opportunity.
Listen to what other entrepreneurs have to say about us and our training
“I’m in the X business, will the Growth Accelerator fundamentals work for that business?”
Yes! This program is about timeless fundamentals that are the foundation of growth in any industry, not about short-term tactics that are specific to any single business.
“But I don’t see any mention of the new, awesome strategies that the guru I love was just talking about recently…why not?”
You’re right, there are all kinds of things that are intentionally left out of this program. If you are generating less than seven-figures in revenue now, distraction is your biggest enemy. I’ve intentionally kept the content in Growth Accelerator limited to exactly what you need build your foundation to get to seven-figures.
How will this help me if I’m just getting my business started?
There is no more important time to get these fundamentals right than when you are just getting your business started! The difference between starting with these fundamentals in place versus not is the difference between growing with natural ‘flywheel’ momentum and pushing a boulder uphill!
How will this help me if I’ve been in business for years and I’m ‘stuck’?
If you’ve been in business for years and your stuck, something is missing and you know it. But because you’re caught in the weeds every day, you’re likely having a hard time pinpointing exactly what it is or what to do about it. The Growth Accelerator is designed to get you focused in on the fundamentals that matter so you can find your growth bottleneck and smash it!
How long will it take me to complete the training?
That’s up to you! The topics covered in Growth Accelerator deserve some quality thinking time spent on them, so I’d recommend that you give yourself approximately an hour a day for 30 days to complete everything. But you can complete it faster if you have the hustle to do so!
Will I have access to all of the content immediately?
No, the program is designed to keep you focused and taking action – not just learning for the sake of learning. Each module rolls out as soon as you complete the prior module so you stay focused on the task at hand.
Is there a guarantee?
Yes, your money is safe around here. You have a 30 day, no questions asked money back guarantee.
What’s your investment?
The goal of Growth Accelerator is to close the very expensive gap between where you are today…and where you could be.
The biggest expense you’ll ever have as an entrepreneur is the gap between where you are and where you could be if you were achieving your full potential.
How much is it costing you – financially and emotionally – when you don’t hit your growth goals?
If you aren’t growing like you are capable of, it’s already costing you a great deal.
If you aren’t satisfied with where you’re at…
If you’re determined to answer these questions and finally build a foundation at your business that fuels rapid, consistent growth…
If you want to operate your business based on proven strategies instead of the latest ‘shiny object’…
If you’re 110% COMMITTED to overcoming all of these challenges to achieve your goals…
And if you’d like a guide to help you get it all done faster….
….you’ve come to the right place.
Invest in learning the fundamentals of creating a growth business and start closing that gap today.
Get Started Today
Invest RISK-FREE with our 30-Day Money Back Guarantee
We’re so confident that you’ll love the Growth Accelerator training that we happily make you a 30-Day Money-Back Guarantee.
If you don’t see the tremendous value you expected, simply let us know in the first 30 days and we’ll refund your money — no questions asked.
Growth Accelerator Is Led By Mike Cooch
Mike Cooch, CEO, is a “serial entrepreneur” who generates 6-7 big ideas before breakfast (conservative estimate) each day.
Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving his new hometown of San Diego.